Write persuasive, on-brand marketing copy across ads, email, SMS, social, web, and product. Craft human-centered narratives and tone of voice, use customer insights and A/B testing to optimize messaging, and collaborate with Brand, Product, Design, Growth, and Leadership to translate strategy into storytelling that drives engagement and conversion.

Own partner onboarding and launch success: validate launch assets, manage timelines, train ambassadors, run activation sessions, monitor cohort performance, and drive enrollment, engagement, retention, and partner relationships through cross-functional coordination.

Lead Roots' mobile growth strategy for iOS and Android: own acquisition, ASO, lifecycle engagement, attribution, experimentation, and reporting. Build tools, processes, and testing rhythms; partner with product, engineering, paid media, and creative to improve activation, retention, and long-term user value.