Lead growth marketing strategy and agency relationships to drive paid search, paid social, SEO and lifecycle channels. Use analytics to optimize acquisition, test and iterate creatives and landing pages, report KPIs to leadership, and continuously scale performance-driven programs.

Support and lead a team of Care Advocates to drive customer acquisition, retention, and satisfaction. Collaborate cross-functionally to map the customer journey, identify process gaps, and create, implement, and iterate scalable processes and improvements that support patients throughout their fertility journey.