Own Packz’s paid media strategy and nine-figure annual advertising budget across Meta, TikTok, Snapchat, DSPs, and emerging channels. Manage hands-on campaign launches, creative testing, optimization, attribution, performance measurement, and ad-policy approvals. Partner with creative, legal, and engineering teams to improve advertising automation and reporting. This in-person NYC role requires high ownership, strong unit-economics judgment, and expertise scaling mobile app campaigns.