Design and ship AI-powered internal tools, dashboards, bots, automations, and workflow integrations using Claude, Gemini, automation platforms, and business-system APIs. Translate operational problems into practical solutions, iterate quickly with users, document each tool with a runbook, and train team members. Responsibilities include agent and workflow design, MCP connectors, prompt evaluation, regression testing, API cost management, custom coding, and potentially developing AI features for clients.

Own paid media strategy and execution, beginning with Meta and expanding across major advertising platforms. Build, launch, optimize, and analyze full-funnel campaigns focused on leads, sales, CAC, ROAS, and profitability. Manage budgets, tracking, attribution, dashboards, reporting, and structured testing. Collaborate with creative, copy, funnel, sales, and coaching teams while recommending platform expansion and using AI to improve efficiency.