Lead growth and brand for a Bay Area heat-pump startup: run and optimize paid acquisition (Google, Meta, LSA), improve landing pages, conversion funnels, and attribution, manage creative production and vendors, build local brand presence and events, and turn real installs into marketing content. Hands-on role requiring both growth analytics and creative judgment to scale customer acquisition and brand consistency.

Build and maintain end-to-end web applications powering sales and operations. Design tools for quoting, scheduling, and fulfillment, integrate AI into products, collaborate on UX, ship high-impact features, and contribute to architecture, deployment, and engineering culture.