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Lead global digital marketing initiatives promoting Los Angeles across international markets. Manage multilingual website content, international social channels, influencer/creator partnerships, B2B digital communications, and analytics. Coordinate with global teams, agencies, and partners, support advertising campaigns, and track/report performance to drive engagement, brand awareness, and visitation.

Manage LA Tourism's global social channels by producing, editing, posting, and engaging with content; maintain editorial calendar; recruit and manage freelancers and influencers; align paid/organic efforts with agencies; track analytics and deliver performance insights; support campaign strategies and partner/ad-sales deliverables; attend events and capture field content as needed.

Manage day-to-day HRIS (Paylocity) administration, lead global onboarding and offboarding, coordinate training and performance review cycles, plan culture and wellness events, handle HR administration (leaves, workers' comp), and provide HR support and reporting for a hybrid, global nonprofit.

Serve on executive leadership to lead community engagement, sustainability, accessibility, and stakeholder relations for LA Tourism. Act as primary liaison to city and county agencies, lead UN SDG-based programs, oversee destination assessments and accessibility initiatives, manage the Community Advisory Board, and partner on visitor experience strategy and measurement of resident sentiment.