Supports organizational growth through digital marketing, communications, content development, CRM administration, campaign management, marketing analytics, and project coordination. Develops website, social media, email, written, visual, and multimedia content; manages marketing technology and audience segmentation; analyzes performance metrics; coordinates vendors and stakeholders; and advises organizational leaders on promotional and communication initiatives.

Coordinates biomedical engineering program administration, including clinical equipment maintenance schedules, service contracts, vendor relationships, CMMS records, regulatory documentation, recalls, reporting, purchasing, invoices, and equipment lifecycle planning. The role supports accreditation readiness, contract analysis, preventive maintenance compliance, equipment acquisition and replacement planning, and collaboration among clinical departments, vendors, and support services.