Lead and expand online sales across Amazon, Shopify, and emerging marketplaces. Develop ecommerce strategy, optimize marketplace performance and advertising, manage analytics and forecasting, lead a cross-functional team, and coordinate with operations, marketing, and external partners to grow revenue and improve customer experience.

Lead and grow online sales channels (primarily Amazon and Shopify), develop ecommerce strategy, manage marketplace performance and advertising, optimize DTC Shopify experience, expand to emerging platforms, track KPIs and forecasting, lead and mentor a team, and coordinate cross-functional and vendor relationships to drive revenue and improve customer experience.

Lead brand strategy and community engagement for an automotive enthusiast brand. Own digital platforms, social content, events, website updates, training programs, and email campaigns. Serve as public-facing ambassador at car shows and industry events while building partnerships, tracking performance metrics, and ensuring consistent brand messaging.