Manages supplier brand relationships and develops strategies to grow beverage brands, expand distribution, execute promotions, and strengthen retail presence. Responsibilities include sales team collaboration, pricing and profitability analysis, budgeting, forecasting, retail execution, product training, presentations, and supplier communication. The role requires beverage industry knowledge, relationship-building, analytical, negotiation, and organizational skills, along with travel, a valid driver’s license, reliable transportation, and the ability to obtain a liquor salesperson permit.

Represents Beer Capitol’s beverage brands at bars, restaurants, retail stores, and public events. Conducts tastings, giveaways, interactive games, and branded experiences; engages consumers; provides product information; assembles and dismantles displays; and reports event outcomes and feedback to management. Requires an outgoing, professional, organized, customer-focused approach, product knowledge, reliable transportation, and availability for nights and weekends.