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Lead MadeGood brand discovery and conversion across search engines, LLMs, and retailer digital shelves. Manage PDP publishing/syndication, define structured content standards, run digital shelf analytics and competitive intelligence (Profitero/Stackline), and drive SEO/GEO/agentic commerce testing to improve visibility and conversion.

Partner with hiring managers to lead full-cycle recruitment, build talent pipelines, manage ATS (Greenhouse) super-user support, run campus and job-fair outreach, track recruitment metrics, use Gen AI to improve productivity, and ensure inclusive candidate experience while aligning offers with compensation frameworks.

Serve as strategic finance partner to the US Commercial team—drive trade spend planning and ROI analysis, support go-to-market and joint business plans, lead trade reviews and forecasting, deliver executive presentations, and implement trade policies and process improvements to drive profitable net sales growth.

Lead enterprise master data governance and quality across Customer, Material, Vendor, Product, and Business Partner domains. Define strategy, operating model, and roadmap; manage and mentor a team of Master Data Analysts and Stewards; act as SAP MDG/S4HANA subject-matter expert; drive data quality KPIs, automation, stakeholder alignment, and organizational change to embed data stewardship and enable digital transformation.

Support HQ-field sales communication and execution of channel initiatives for the US business. Lead annual sales planning, analyze sales metrics (distribution, shelving, merchandising, pricing), develop category objectives, maintain trackers and SharePoint, coordinate retail tools and commercialization, run regular customer and sales update meetings, and partner cross-functionally to drive profitable growth.