Provide financial leadership to the marketing team by delivering analytical and strategic support for growth initiatives, business cases, pricing, product innovation, and brand planning. Lead multi-year strategic planning and the Stage Gate innovation process, develop P&L and margin guardrails, analyze product and channel performance, monitor market and competitive trends, and coach a finance analyst to optimize portfolio and marketing investments.

Support HQ-field sales communication and execution of channel initiatives for the US business. Lead annual sales planning, analyze sales metrics (distribution, shelving, merchandising, pricing), develop category objectives, maintain trackers and SharePoint, coordinate retail tools and commercialization, run regular customer and sales update meetings, and partner cross-functionally to drive profitable growth.