Lead commercialization of brand and portfolio strategy into customer programs, sales tools, experiential events, and launch plans. Create presentations, vendor/budget management, agency oversight, cross-functional coordination, and performance measurement to drive growth across on- and off-premise channels and new beverage innovations.

Manage membership recruitment, onboarding, retention, and member services. Plan and execute statewide events and educational programs. Oversee CRM, newsletters, website, communications, and administrative operations. Support Board meetings, vendor and sponsor coordination, financial admin, and continuous process improvements to grow member engagement and organizational efficiency.