Lead, plan, and execute paid digital lead-generation campaigns across Meta, email partnerships, and emerging channels. Manage $1–2M ad budgets, optimize funnels, track attribution, build dashboards, oversee vendors, partner cross-functionally, and coach a Lead Generation Coordinator. Improve landing pages, run A/B testing, and connect ad performance to downstream sales and revenue outcomes.

The role involves engaging with customers, communicating vacation ownership benefits, scheduling presentations, and managing promotional displays.