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Leads Sonesta’s integrated commercial strategy across hotel sales, marketing, brand, digital, CRM, loyalty, and revenue-generating business lines. Develops growth plans, oversees agency and sales partners, drives guest acquisition and retention, optimizes profitability, and provides executive-level commercial guidance. Partners with the CEOs and cross-functional leadership to align strategy, strengthen brand performance, and build a high-performing commercial organization.

Coordinates hotel sales and marketing activities, including client communication, proposals, CRM updates, reporting, promotional campaigns, social media, events, trade shows, presentations, and marketing collateral. Supports business transient, group, catering, and corporate sales while partnering with revenue management, catering, operations, and hotel leadership. Maintains sales records, contracts, calendars, online listings, and marketing assets while supporting customer service and commercial initiatives.

Drive hotel revenue through business transient and corporate travel sales. Manage corporate accounts, negotiated rates, partnerships, and new business opportunities; conduct prospecting, outside sales calls, site tours, presentations, and networking. Collaborate with revenue management, operations, marketing, and front office teams, while monitoring market trends, forecasting revenue, maintaining CRM records, and achieving sales targets.

Drive private dining and special event sales for The Clift Royal Sonesta in San Francisco. Responsibilities include managing inquiries, prospecting clients, conducting site visits, developing proposals and contracts, tracking sales activity in Delphi, forecasting revenue, and coordinating event handoffs with catering, food and beverage, sales, and operations teams. The role focuses on corporate, social, and private events, including receptions, celebrations, dinners, and venue buyouts.

Supports hotel accounting operations, including accounts payable and receivable, reconciliations, journal entries, payroll support, cash management, month-end close, budgeting, forecasting, and financial reporting. Reviews transactions for accuracy and compliance, maintains accounting and audit records, assists with audits and inventory reviews, and partners with hotel departments and Finance leadership to improve operational financial processes.

Drive HR operations for a hotel property: recruit and onboard non-exempt staff, maintain HRIS and employee files, manage leave and unemployment claims, administer payroll support, handle employee relations and investigations, ensure compliance and safety, run training and engagement programs, and lead HR initiatives to support business and financial goals.

Directs hotel sales and marketing strategy to achieve occupancy, revenue, profitability, and market-share goals. Develops client relationships, sales accounts, pricing and room-allocation strategies, forecasts, budgets, and tactical plans. Leads or supports sales staff, coordinates with hotel and regional teams, monitors market trends, represents the hotel in the community, and participates in management operations and guest events.

Leads all financial operations for a full-service hotel, including accounting, budgeting, forecasting, reporting, payroll oversight, audits, cash management, and compliance. Partners with hotel leadership and ownership to improve profitability, operational efficiency, and business performance. Oversees departmental financial planning, labor analysis, inventory controls, capital planning, and owner reporting while supervising and developing the finance team.

Supports new and converting hotels before and after opening by driving revenue development, sales activation, marketing and distribution readiness, and commercial execution. Conducts market assessments, develops sales plans and playbooks, coaches hotel teams, tracks critical-path deliverables, and coordinates cross-functional stakeholders to accelerate revenue growth and performance stabilization. Requires up to 40% domestic and international travel.

Drives hotel revenue through SMERF group sales, client relationship management, prospecting, networking, site tours, presentations, and strategic account development. Collaborates with revenue management, operations, marketing, and front office teams; monitors market trends and competitors; maintains CRM records, forecasts, and pipeline reports; and achieves sales and revenue targets. The role is fully on-site when not conducting local sales activities and requires occasional evening and weekend availability.