Lead social-first copy strategy for U.S. skincare and beauty brands: create culture-driven campaign concepts, build strategic bilingual (English/Spanish) content calendars, write platform-native social copy (TikTok, Reels, Shorts), track trends, and ensure consistent brand voice across social platforms to drive engagement.

Lead end-to-end influencer marketing campaigns for a sports-betting client: set strategy, plan and execute creator partnerships, manage budgets and timelines, optimise and report performance, build client relationships, and collaborate cross-functionally to grow accounts.