Lead ownership of intake and funnel conversion measurement, event taxonomy, tracking validation, and CRO across landing pages, eligibility flows, checkout, and analytics. Build trusted funnel reporting to inform weekly spend decisions, partner with product/engineering/marketing/clinical/legal, design experiments and requirements, and operationalize a durable CRO system.

Lead and run a weekly growth operating system that unifies channels, agencies, funnel conversion, measurement, creative learning, and budget posture to drive profitable customer acquisition and scalable growth.