Lead end-to-end digital commerce strategy and execution across website, B2B/B2C platforms, Amazon, and other channels. Own platform selection and implementation, Amazon P&L and advertising, PIM/DAM and data governance, AI-enabled content and workflows, and performance reporting to drive revenue, conversion, and customer experience.

Lead finance and accounting for the Fremont manufacturing site: month-end close, financial reporting, balance sheet integrity, internal controls, transaction accounting (GL, A/P, A/R, payroll, inventory, fixed assets) and administer NetSuite ERP implementation. Support audits and tax filings.