Lead and execute high-priority business development and strategic initiatives across film, TV, digital, branded entertainment, live and talent-led ventures. Evaluate opportunities, build business cases and financial models, structure deals, drive cross-functional coordination, and prepare executive materials. Align leadership on strategy, maintain BD pipelines, and ensure disciplined execution from concept through launch and ongoing partnership management.

Lead social programming strategy and manage the programming team for The Shop and related Originals, overseeing content calendars, publishing workflows, YouTube optimization, QC, cross-team collaboration, performance analysis, and culturally driven social storytelling to grow audience and engagement.