Manages sales operations for lighting product lines across the West Region, overseeing independent agencies, distributors, showrooms, builders, and key customers. Develops sales action plans, forecasts volume, establishes quotas, monitors market trends and competitors, recommends product and service improvements, and maintains customer and partner activity in Salesforce. The role requires prior lighting experience, extensive travel, and residence in the United States, preferably in Pacific, Mountain, or Central time zones.