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Drives occupancy and revenue growth across assigned senior living communities by developing sales plans, managing CRM leads, cultivating referral sources, conducting outreach, coordinating move-ins, ensuring documentation compliance, analyzing market trends, and optimizing pricing, inventory, services, and financial performance.

Leads sales and marketing strategy for a senior living community, driving occupancy, revenue, and growth. Builds referral networks, manages prospects through CRM tools, conducts market and competitive analysis, and develops partnerships with healthcare facilities. Oversees move-in coordination, assessments, paperwork, compliance, sales budgets, reporting, and team coaching. Requires flexibility for evenings and weekends.

Provides strategic sales leadership across a regional portfolio of senior living communities. Recruits and develops sales directors, coaches executive and sales leaders, drives occupancy and revenue growth, leads performance reviews and site visits, develops marketing and business development plans, analyzes pricing and competitive data, monitors KPIs, budgets, and P&L performance, ensures regulatory compliance, and builds referral and community partnerships.

Supports the Sales and Marketing team by driving occupancy and revenue, maintaining CRM prospect records, following up with leads, tracking sales goals, preparing move-in paperwork, coordinating resident assessments, facilitating agreements, and ensuring suites are move-in ready. Welcomes residents and families, supports sales events, and maintains communication throughout the decision and move-in process.

Leads compensation and benefits analytics, benchmarking, pay equity analysis, salary structures, benefits strategy, financial modeling, compliance, and executive reporting across the U.S. and Canada. Partners with HR, Finance, vendors, brokers, and senior leadership to improve total rewards programs, workforce outcomes, and decision-making. Uses Workday, HRIS data, Excel, automation, AI, and machine-learning tools to support reporting and program effectiveness.

Leads community HR operations, including recruitment, onboarding, employee relations, performance management, payroll, benefits, compliance, HRIS administration, workers’ compensation, engagement, training, budgeting, and labor management. Partners with executive and department leaders to improve retention, accountability, regulatory compliance, and team member experience.

Leads sales and marketing strategy for a senior living community, driving occupancy, revenue, referrals, and long-term growth. Responsibilities include analyzing market trends, managing CRM-based prospect pipelines, building healthcare referral partnerships, meeting revenue targets, coordinating move-in assessments and paperwork, ensuring compliance, managing budgets, and coaching teams on sales accountability.

Supports senior living sales and marketing by managing CRM records, following up with prospects, tracking sales goals, preparing move-in paperwork, coordinating resident assessments, facilitating agreements, ensuring suite readiness, welcoming new residents, and maintaining communication with families. The role also supports sales events and helps families select the right community while contributing to occupancy and revenue goals.

Leads Sunrise Senior Living’s external and corporate communications strategy, including media relations, public relations, thought leadership, executive positioning, crisis and reputation management, financial and investor communications, and corporate narratives. Partners with senior leaders on growth, M&A, and market initiatives; manages agencies, vendors, budgets, analytics, and communications performance measurement.

Leads sales and marketing strategy for a senior living community, driving occupancy, revenue, and growth. Builds referral networks, manages prospects through CRM, conducts market and competitive analysis, and delivers performance reports. Oversees move-in coordination, regulatory compliance, budgets, and team coaching while maintaining healthcare referral partnerships and achieving sales targets.