Create product positioning, messaging, and high-quality content (buyer guides, whitepapers, product pages, webinars) to educate enterprise accounting leaders, generate pipeline, and translate complex accounting workflows and AI capabilities into clear narratives. Partner with Product, Engineering, customers, and Demand Gen; conduct research, interviews, and competitive analysis; and build repeatable editorial systems.

Lead product positioning, messaging, and content to articulate Maxima’s agentic accounting platform for enterprise finance leaders. Produce buyer guides, whitepapers, product pages, webinars, and thought leadership. Partner with Product, Engineering, customers, and Demand Gen to translate technical accounting and AI capabilities into persuasive content that drives awareness and pipeline. Conduct customer research and build repeatable editorial systems.

Source and qualify new enterprise SaaS opportunities through outbound outreach and research. Manage pipeline handoffs to Account Executives, partner with Marketing and Product on campaigns, and continuously test messaging and tools to improve conversion.