The Content and Communications Specialist will create engaging narratives and content across multiple platforms to enhance brand visibility and engagement, focusing on digital marketing strategies and collaboration with various teams.

Lead and optimize lifecycle marketing across email, SMS, and CRM for multiple franchise brands. Build automated journeys, segment and personalize audiences, manage campaign calendars, ensure deliverability and compliance, analyze performance, and mentor team members while supporting franchisee marketing and MarTech initiatives to drive engagement, retention, and revenue.

Lead CRM, lifecycle marketing, and MarTech strategy across multiple franchise brands. Own customer journeys, data architecture, automation, website and eCommerce enablement, vendor relationships, and team leadership to drive acquisition, engagement, retention, and revenue. Implement governance, KPIs, AI readiness, and cross-functional alignment across marketing, analytics, technology, and franchise partners.