Own end-to-end launch execution for new products, relaunches, and merchandise drops. Build integrated timelines, readiness checklists, intake processes, and Asana systems; coordinate product development, supply chain, growth, creative, logistics, Amazon, and DTC readiness; identify risks, clear blockers, manage go/no-go preparation, and ensure launches are complete, on time, and commercially sound.

Manage Black Girl Vitamins’ online community across Facebook, Instagram, and TikTok; build a superfan and ambassador program; create webinars, challenges, Q&As, and other programming; support launches and promotions; and translate customer conversations into product, campaign, and marketing insights. Track engagement, sentiment, referrals, gifting, and community-led commercial impact while collaborating with Brand, Social, Growth, Product, Creative, Retention, and CX teams.

Own the partnership portfolio and roadmap across CPG, lifestyle, media, sports, universities, and cultural institutions. Source, negotiate, close, activate, and measure partnerships and sponsorships, including HBCU athletics, professional sports, wellness festivals, pop-ups, and retail activations. Build business cases, define performance scorecards, manage budgets, collaborate with internal marketing teams, and recommend renewals or cancellations based on revenue, customer acquisition, brand equity, and partner contribution results.