Lead launch of a new product into a new market while protecting legacy business. Own positioning, go-to-market, demand generation, lead nurturing, funnel management, and cross-functional alignment with Sales and Product. Manage and develop the marketing team, establish brand voice, and measure performance. Travel ~30-35% and operate from Sandy, UT or Columbia, MO offices.

Own and grow a portfolio of global customer accounts through consultative selling of FairComs technical software. Build trusted relationships, retain and expand business, negotiate licensing and pricing, qualify new opportunities, and maintain a healthy sales pipeline while learning market and product details.