Manage end-to-end influencer sourcing, evaluation, outreach, negotiation, and contracting for brand campaigns. Identify creators across YouTube, TikTok, and Instagram; assess analytics, audience fit, pricing, and brand safety; prepare shortlists; negotiate rates, deliverables, usage rights, exclusivity, and payment terms; maintain campaign records; and coordinate with stakeholders to deliver partnerships on time and within budget.

Develop and oversee the creative direction of original YouTube shows for a global beauty brand. Define formats, guide external production agencies, review concepts, casting, scripts, visual direction, and edits, and ensure content aligns with brand strategy and audience goals. Apply expertise in YouTube, storytelling, creator culture, internet trends, and international audiences to deliver distinctive, high-profile entertainment formats.