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Manage end-to-end influencer campaigns for gaming and entertainment clients, including creator sourcing, vetting, contracting, content review, posting, reporting, and relationship management. Coordinate with strategy, creative, and account teams; support negotiations; track campaign and gaming-specific performance metrics; and maintain awareness of gaming culture, platforms, esports, and emerging creators.

Leads end-to-end influencer and creator campaigns, including briefing, casting, contracting, content review, publishing, and performance reporting. Sources and vets creators, manages relationships with creators and talent representatives, supports fee and usage-rights negotiations, and coordinates with strategy, creative, and account teams. Maintains multiple campaign workstreams under tight deadlines while ensuring culturally relevant, authentic, and effective brand partnerships.

The Marketing Manager will execute U.S. marketing initiatives, coordinate with PR partners, support UK campaigns, and ensure consistent messaging across channels. Responsibilities include planning industry and client events, promoting speaking opportunities, organizing owned events, researching B2B leads and growth opportunities, and collaborating with U.S. and UK stakeholders. The role requires understanding social media trends, creator culture, influencer marketing, and agency environments while translating creative ideas into measurable business results.

Lead North American commercial strategy and P&L for new business revenue, build and scale the commercial team and partnerships, cultivate C-suite relationships, drive major pitches and negotiations, represent NewGen publicly, and deliver rapid pipeline and closed revenue within the first quarters.