Own wholesale demand forecasting and inventory planning, translating POS, retailer forecasts, and promotions into accurate SKU-level plans. Analyze POS and inventory data, monitor forecast accuracy, support launches and replenishment, collaborate with Sales, Supply Chain, and Retail Ops, produce leadership reporting, and resolve forecast-related compliance or fulfillment risks.

Lead ecommerce strategy to exceed sales targets by optimizing site conversion, merchandising, promotions, and retention using data analysis, A/B testing, and cross-functional collaboration. Manage site content, QA, reporting, email/paid linking strategies, and daily performance tracking to drive revenue and customer engagement.