Lead brand and go-to-market strategy for ColourPop launches across DTC, social, influencer, PR, paid media, and retail channels. Develop compelling brand narratives, campaign platforms, and creative briefs; manage budgets and optimize performance using reach, engagement, conversion, and ROAS metrics. Build retail activation programs, identify growth opportunities through consumer and competitor insights, create scalable launch processes, and align cross-functional stakeholders while driving revenue accountability.

Leads end-to-end primary and secondary packaging development for beauty product launches, from concept through commercialization. Manages packaging timelines, suppliers, costs, testing, technical qualification, sustainability initiatives, and cross-functional collaboration. Responsibilities include sourcing global vendors, negotiating costs and lead times, ensuring quality and regulatory compliance, troubleshooting technical issues, and developing innovative, sustainable packaging solutions aligned with brand and operational requirements.