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Owns paid social user acquisition for a mobile app, managing campaigns from strategy and launch through measurement and optimization. The role analyzes funnel performance, tests audiences and creative, manages internal and external creative partners, builds reporting, and translates data into growth recommendations. It partners with creative, product, and analytics teams to improve conversion, retention, and long-term user value while scaling efficient acquisition.

Lead Nagish's social media and community engagement, creating content, driving influencer strategies, and building advocacy across platforms and events.

Own full-cycle recruiting for GTM roles at Rylo, partnering with hiring managers to define strategy, source candidates, drive interview processes, and close hires. Build and maintain pipelines, improve recruiting systems and workflows, track hiring metrics, and represent the company to candidates while delivering an exceptional candidate experience.

Lead Rylos brand vision and execution for the Deaf and hard-of-hearing community. Own voice, identity, campaigns, activations, social, website, packaging, and talent-led storytelling. Grow and manage brand and social teams and agencies, partner with performance marketing to drive funnel results, deploy budgets across paid/partnerships/talent, and use AI daily to iterate creative and ship cultural moments quickly.

Build and maintain mobile attribution and marketing data pipelines, implement postbacks to ad platforms, configure tracking (server-side GTM, pixels, CAPI), automate event audits, handle mobile privacy (SKAN/ATT/AD_ID), debug discrepancies across ad platforms/CRM/warehouse, use Python and BigQuery for validation, and partner with Growth/Product/Data to run and measure experiments.