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Lead sales and marketing operations by managing Salesforce/HubSpot stack, ensuring CRM data integrity, defining KPIs, delivering pipeline and attribution analytics, optimizing workflows, supporting territory and compensation modeling, and partnering with sales, marketing, finance, and leadership to scale growth.

Manage end-to-end delivery of InVita software solutions, defining scope, plans, milestones, and success criteria; lead project teams, manage risks, budgets, and stakeholder communications; ensure on-time, on-budget delivery and customer satisfaction; conduct postmortems and implement improvements.

The Senior Vice President of Marketing leads global marketing strategy and brand transformation, overseeing demand generation, communications, and operations to drive revenue growth.

Participate across the SDLC to design, develop, test, deploy, and maintain DNA and forensics .NET/WinForms software. Lead code reviews, write unit/integration tests, perform root-cause analysis, support QA/validation, estimate effort, mentor engineers, and collaborate with distributed teams to deliver project releases.

Design, build, and maintain scalable data pipelines and ETL/ELT processes. Integrate data from multiple sources, design and manage databases/data warehouses, ensure data quality and governance, automate workflows, maintain compliance (e.g., GDPR, HIPAA), and optimize data system performance in collaboration with product and engineering teams.

The Director of Strategic Initiatives drives enterprise-level initiatives, focusing on project management, process improvement, and executive engagement to enhance performance and scalability.