Owns onboarding and activation of newly recruited VAR partner sales representatives. Delivers product and sales enablement across networking, out-of-band management, and Industrial IoT solutions; coaches partners through opportunity qualification, deal registration, quoting, and early sales pursuits. Tracks onboarding milestones and activation metrics in Salesforce, coordinates technical resources, escalates qualified opportunities to regional sales managers, and maintains partner relationships. Requires occasional travel for partner and customer engagement.

Responds to customer purchase orders and non-technical inquiries through chat, phone, and email. Enters and accepts orders in the IFS ERP system, manages customer service inquiries, coordinates with Sales and scheduling, monitors backlog and shipment reports, and communicates shipping updates. The role resolves customer issues, closes quotes and opportunities, and maintains accurate, organized sales-process records.

Defines product strategy, vision, roadmap, requirements, and lifecycle management from concept through retirement. Conducts market and competitive research, advocates for customer needs, coordinates engineering, marketing, sales, and support teams, and oversees product launches. Manages product-line pricing, revenue, margins, financial commitments, forecasts, performance monitoring, and customer feedback to drive product improvements.