Develop and execute integrated B2B marketing strategies for advanced sensing, lidar, perception software, and photonics technologies. Responsibilities include go-to-market planning, product positioning, demand generation, account-based marketing, sales enablement, industry events, digital marketing, market and competitive analysis, KPI measurement, and agency/vendor management. The role partners with product, engineering, sales, business development, and communications teams to grow pipeline and commercial opportunities across industrial, automotive, defense, security, and infrastructure markets.

Manage and drive new-product launch schedules and milestones, run weekly launch reviews, align deliverables with program teams, escalate risks, ensure safe launch execution, and track KPIs for timing, quality, performance, and cost. Work on-site with operations, purchasing, quality, and supply chain to support successful product launches.