Leads Chicago Public Media’s audience growth and member acquisition strategy across digital, audio, on-air, paid media, and emerging platforms. Owns the journey from audience awareness through first membership transaction, optimizing conversion, CPA, LTV, registration, and acquisition revenue. Develops testing, forecasting, attribution, messaging, and channel strategies while partnering cross-functionally with Product, Marketing, Insights, Editorial, Development, and Lifecycle teams. Manages the growth team, vendors, budgets, reporting standards, and performance accountability.

Lead and manage the institutional giving team to develop and execute foundation and corporate fundraising strategies. Oversee portfolios of 50–80 institutional donors, coach staff, prepare proposals and stewardship reports, maintain CRM data, and monitor team performance to grow multi-year revenue and donor relationships.

Lead governance and operational systems for membership revenue across brands: define audience/CRM rules, ensure operational readiness, maintain attribution and revenue reporting integrity, manage payment and donation platform vendor performance, and enforce standardized processes to support scalable acquisition and retention initiatives.