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Lead cross-functional strategic and operational initiatives to scale the business. Drive process improvements, market research, business cases, analytics and BI, operating rhythms, and special projects to support executive decision-making and sustainable growth.

Lead onsite deployments for home care agencies, manage post-sale onboarding, train non-technical users, perform light technical setup/troubleshooting, build client relationships, document activity in HubSpot, and drive long-term adoption through cross-functional collaboration and ongoing support.