Leads product marketing strategy across self-serve and sales-assisted motions. Owns positioning, messaging, go-to-market planning, product launches, market research, pricing and packaging, customer segmentation, competitive intelligence, sales enablement, and performance measurement. Partners with Product leadership to influence product direction and market decisions while building scalable product marketing processes. The role requires strong strategic, analytical, commercial, communication, and cross-functional leadership skills in a remote B2B SaaS environment.

Own user acquisition for ArcSite’s product-led, self-serve funnel. Develop paid and organic acquisition strategy, manage channel mix and budget, lead App Store Optimization across platforms, and build experiments across audiences, creative, bidding, landing pages, and listings. Analyze CAC, funnel efficiency, and downstream user quality using analytics tools. Partner with Product, Marketing, and Analytics to optimize qualified signups, installs, acquisition reporting, and scalable growth.

Own product messaging, positioning, go-to-market launches, sales enablement, self-serve growth, customer research, competitive analysis, and pricing and packaging support. Partner cross-functionally with Product, Sales, Customer Success, Engineering, and Marketing to improve product adoption, conversion, and launch performance while informing product strategy through customer and market insights.