Leads ALOHA Collection’s global creative strategy, brand identity, storytelling, and integrated campaigns across digital and physical channels. Oversees photo and video production, packaging, retail, experiential activations, creative standards, budgets, external partners, and a high-performing creative and content organization. Partners with executive, marketing, product, merchandising, retail, finance, and analytics teams to translate business objectives into culturally relevant, emotionally resonant creative that drives brand growth.