The Channel Category Manager develops data-driven strategies, analyzes market trends, collaborates with teams, and drives growth for retail accounts.

Lead a defined consumer product portfolio, drive lifecycle strategy, launches, pricing, and profitability. Use market and customer data to identify growth, build business cases, and partner with R&D, Marketing, Sales, Finance, Supply Chain, and global teams to deliver results.

Create and manage content across digital and traditional channels, lead content for product launches and education initiatives, maintain brand voice and editorial standards, coordinate cross-channel campaigns, manage editorial calendars and approvals, localize content, and analyze performance to optimize engagement and SEO.