Shape Humaans’s enterprise product marketing strategy for its HRIS and Athena agentic AI platform. Responsibilities include positioning, messaging, market and competitor research, segmentation, product launches, sales enablement, customer insight gathering, and consistent product storytelling across channels. The role partners closely with Product, Engineering, Sales, Customer Success, and customers to support adoption and commercial impact.

Lead full-cycle sales for Athena in the US: build pipeline, run discovery with HR/Finance/Ops/AI leaders, execute outbound, close $100k+ ARR deals, collaborate with founders and product to turn early wins into repeatable GTM patterns.

As a Founding BDR, you will generate outbound leads and high-quality opportunities for the Athena AI platform in the US market, collaborating closely with AEs and founders while experimenting with outreach strategies.