Lead social strategy and community management across Luxury, Food & Drink, Beauty & Wellbeing and Pharma accounts. Manage and mentor social and community teams, partner with creative and paid teams to deliver platform-native content, champion social search and AI visibility, own insight and reporting, and set governance, tone of voice and community response matrices across markets.

Lead North America new client acquisition for Greenpark: build pipeline, own forecasting and revenue targets, run full sales cycle, represent AI Discovery products, develop outbound strategy to senior marketing decision-makers, and feed market intelligence into product and proposition development.

Lead Digital PR strategy and delivery for a key US luxury client: build regional processes, manage a team of specialists, develop media relationships, craft campaigns, oversee outreach and reporting, and collaborate with SEO and account teams to drive measurable PR and link-building outcomes.