Manage and grow US-based diamond enthusiast communities across social platforms. Monitor conversations, engage with users in-brand, escalate sensitive issues, track sentiment and engagement metrics, and surface trends and insights to inform content strategy. Stay current on diamond/jewelry trends and report on community performance.

Lead influencer strategy and execution for a U.S. jewellery client: identify and manage macro/mid-tier creators, oversee content creation, coordinate with social and paid teams, mentor an Influencer Executive, track performance using analytics platforms, and deliver weekly/monthly client reporting to drive awareness, engagement, and sentiment.