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Develop and execute social media strategies that translate campaign goals into platform-specific plans. Use audience insights, competitive analysis, and social listening to set KPIs, craft briefs, optimize content (video, photo, copy), mentor junior staff, manage influencer and community programs, analyze performance, and present results and recommendations to clients and stakeholders.

Partner with strategists and creatives to measure and analyze social, influencer, and PR performance. Own reporting, social listening, audience profiling, measurement plans, and presentation of actionable insights to clients and senior stakeholders.