Social Media Strategist

Posted 10 Hours Ago
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Miami, FL, USA
In-Office
Senior level
Agency • Marketing Tech
The Role
Develop and execute social media strategies that translate campaign goals into platform-specific plans. Use audience insights, competitive analysis, and social listening to set KPIs, craft briefs, optimize content (video, photo, copy), mentor junior staff, manage influencer and community programs, analyze performance, and present results and recommendations to clients and stakeholders.
Summary Generated by Built In

About Ogilvy  

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.


About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.


About DAVID

DAVID is a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, São Paulo, and Bogotá. The network of agencies – which is a part of WPP and Ogilvy's global creative network – is recognized for its creative reputation, with over 200 Cannes Lions in its history, including Grand Prix and Titanium Lions. It has also earned several EFFIE awards, highlighting DAVID's ability to build strong brands through creativity. DAVID has been named Agency of the Year at some of the most prestigious festivals, including D&AD, The One Show, and The Clio Awards.

The network is responsible for campaigns for major brands such as Google (Android and Google), Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz. Some of its most recent standout work includes iPager (Android), Meet Marina Prieto (JCDecaux), Breathe Through It (Halls), #TurnYourBack (Dove), The Bald Thru (Burger King); and Alcaraz Signs (Netflix). 

Throughout its history, DAVID has been one of the most recognized agencies for creating Super Bowl commercials, producing 9 spots over 6 years. In 2019 alone, the agency created commercials for three different clients (Burger King, Kraft Heinz, Budweiser). 


About the Role  

We’re seeking a highly motivated and experienced Social Media Strategist. This pivotal role demands a strategic thinker who can translate overarching campaign objectives into actionable social plans, grounded in robust audience insights, behaviors and platform performance. The ideal candidate will be a lover of creativity who works proactively and collaboratively, possesses a consistent pulse on social media updates, industry news, and pop culture, and excels at managing multiple tasks. 


What You’ll Do
 
  • Translate overarching campaigns into strategically sound social media plans.
  • Develop comprehensive social content strategies, informed by deep audience insights, competitive analysis, industry trends, and social listening.
  • Craft clear and compelling social briefs for the creative team.
  • Establish measurable KPIs and reporting frameworks for campaign social components in collaboration with data strategists, translating data into actionable insights for continuous optimization.
  • Conduct continuous research into social platforms, best practices, formats, and audience behaviors to inform and evolve campaign strategies.
  • Mentor and lead any junior social team members.
  • Analyze social media performance data, audience insights, platform trends, and social listening data to inform and optimize content strategy and engagement tactics.
  • Articulate the team's content strategy, execution plans, and performance results to internal stakeholders and clients.

What You’ll Need 
 
  • Minimum of 6-8 years of progressive experience in social media strategy.
  • Expert-level knowledge of algorithms and best practices for key social platforms such as Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
  • Experience managing influencer marketing campaigns and overseeing community management.
  • Proven ability to develop and drive content strategy, including video, photography, and high-level copywriting aligned with brand voice.
  • Demonstrated experience presenting strategies, performance insights, and recommendations to senior clients and internal stakeholders.
  • Proficiency with social media management tools, analytics platforms, and content creation workflows.
  • Experience with social listening tools like Brandwatch is a plus.

#LI-KS1

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. 

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at [email protected]. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

Skills Required

  • Minimum of 6-8 years of progressive experience in social media strategy.
  • Expert-level knowledge of algorithms and best practices for Instagram, TikTok, Facebook, Pinterest, and emerging platforms.
  • Experience managing influencer marketing campaigns and overseeing community management.
  • Proven ability to develop and drive content strategy, including video, photography, and high-level copywriting aligned with brand voice.
  • Demonstrated experience presenting strategies, performance insights, and recommendations to senior clients and internal stakeholders.
  • Proficiency with social media management tools, analytics platforms, and content creation workflows.
  • Experience with social listening tools like Brandwatch.

Ogilvy Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ogilvy and has not been reviewed or approved by Ogilvy.

  • Healthcare Strength Healthcare coverage is described as comprehensive in several markets, with medical, dental, and vision plans alongside mental health support options. Wellness supports such as EAP access and gym-related perks are also described as part of the package.
  • Retirement Support Retirement benefits are positioned as a meaningful component of total rewards, including 401(k) matching in the US. In the UK example provided, pension contributions are described as robust and potentially high after probation.
  • Leave & Time Off Breadth Time-off benefits are described as relatively broad in some locations, including sizeable annual leave and additional days such as a birthday off and volunteering time. Parental leave is also portrayed as enhanced in certain markets.

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The Company
HQ: New York, NY
11,000 Employees
Year Founded: 1948

What We Do

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities. 

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