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Generate qualified sales pipeline through targeted, multichannel outbound prospecting. Research accounts, create personalized messaging and account plans, manage Salesforce data, partner with Marketing on ABM campaigns, and use AI tools, agents, and automation to improve prospecting efficiency. Track pipeline and performance while helping build scalable GTM processes in a startup environment.

Lead Vanilla’s mid-market and HNW/family office sales teams as a player-coach. Own revenue, pipeline generation, sales methodology, forecasting, CRM discipline, deal execution, territory planning, and team performance. Personally support strategic and competitive deals while coaching sellers at scale. Partner with Marketing, Customer Success, Revenue Operations, Product, and Strategic Partnerships to improve conversion, cycle time, forecast accuracy, rep productivity, and quota attainment.

Own the integrations product surface end to end, including roadmap sequencing, technical requirements, specifications, acceptance criteria, partner negotiations, and integration success metrics. Translate customer workflows into buildable technical solutions, identify edge cases, validate assumptions through customer and sandbox research, manage scope decisions, and develop reusable integration platform patterns. Collaborate closely with engineering, executives, GTM, support, and external partners while improving product discovery and requirements quality.

Act as primary customer contact to onboard clients, drive product adoption, create and manage success plans, own renewals and expansion, mitigate churn, gather customer insights, and collaborate with Product, Sales, and Support to improve tools, processes, and customer experience.

Hands-on engineering leader who writes and reviews production code while managing a small team. Architects scalable systems, drives engineering and product strategy, improves developer workflows, supports pre-sales and integrations, defines KPIs, and partners cross-functionally to deliver high-quality SaaS products with evolving AI capabilities.