Manage paid search and social advertising campaigns, including strategy implementation, Google Ads setup, conversion tracking, testing, optimization, budgeting, reporting, and performance analysis. The specialist will identify trends to improve ROI, provide copy recommendations, troubleshoot account issues, support client requests, and report campaign results to account teams and clients. The role requires Google Ads certification and may involve occasional client meetings.

Manage and optimize paid search and social advertising campaigns across Google Ads, Microsoft Ads, and Facebook. Responsibilities include campaign strategy, testing, analytics, budget management, ad copy and landing page optimization, keyword research, reporting, troubleshooting, client support, and training. The role requires analyzing performance trends, maximizing ROI, maintaining accounts, and staying current with SEM, SMM, SEO, and performance marketing best practices.

Generates new business opportunities through high-volume outbound prospecting, cold calling, and upsell outreach. Builds and manages Salesforce opportunities, schedules demos, tracks pipeline forecasts, and supports sales closings. The role requires achieving defined call, conversation, demo, pipeline, and revenue targets while maintaining accurate reporting, refining messaging, and collaborating closely with Sales Directors and sales partners.