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Lead design, deployment, and ongoing engineering of Microsoft 365 services (Exchange, SharePoint, Teams, OneDrive, Intune). Manage hybrid identity (Azure AD, AAD Connect), automate with PowerShell, ensure security (MFA, conditional access), monitor service health, troubleshoot major incidents, run DR exercises, provide on-call support, and mentor junior engineers while partnering with stakeholders to improve collaboration and productivity.

Lead GTM sales strategy by translating product value, segmentation, and analytics into actionable sales plays, prioritization frameworks, and launch plans. Partner cross-functionally with Product Marketing, GTM Analytics, Sales Enablement, and Sales leadership to operationalize, measure, and refine initiatives to drive dealer and revenue growth.

The role involves leading paid consumer acquisition strategies, optimizing multi-channel campaigns, managing budgets, and collaborating across teams to achieve aggressive growth goals in consumer marketing.