Plans, executes, and optimizes integrated B2B digital marketing campaigns across LinkedIn, display, email, and account-based marketing channels. Manages Demandbase programs, audience targeting, creative testing, lead nurture, and campaign attribution. Collaborates with sales, marketing operations, content, design, and regional teams to generate awareness, qualified accounts, opportunities, pipeline, and revenue. Monitors performance dashboards and uses campaign data to improve ROI while coordinating multiple concurrent programs.

Identify, engage, and qualify legal-industry prospects to generate pipeline via multi-channel outbound outreach. Partner with Sales and Marketing to schedule demos, maintain CRM data, optimize outreach, and consistently exceed pipeline targets while developing product expertise and market knowledge.

Lead and deliver end-user and train-the-trainer sessions for the Opus 2 Cases solution, create and adapt training materials, plan and record client sessions, provide post-training support, capture and close feedback, deliver internal enablement, and act as a trusted advisor and domain expert on legal workflows and product benefits.