Leads programmatic and paid social media investment across campaign planning, activation, optimization, analysis, reporting, and strategic recommendations. Supervises and mentors Specialists and Coordinators, manages quality assurance and operational processes, and partners with clients and internal teams. The role requires hands-on expertise with DSPs, paid social platforms, measurement, audience activation, and full-funnel performance strategy, along with client-facing communication, workflow improvement, and team development responsibilities.

Supports integrated media planning, local market analysis, media recommendations, job orders, specifications, authorizations, budget tracking, campaign setup, buy entry, launches, pacing reviews, reporting, and optimization. Collaborates with strategy, investment, analytics, and activation teams across multiple accounts and deadlines. Requires strong broadcast, linear television, video, digital media, and agency planning experience.