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As the Head of Developer and AI Platform Marketing, you'll define positioning, build community presence, oversee go-to-market strategies, and drive developer engagement for HeyGen's AI tools.

Lead design and operation of inbound and product-driven revenue systems: capture, enrich, score, and route leads; integrate product usage data with GTM workflows; rationalize GTM tooling; ensure sales receive decision-ready context and that workflows scale and remain auditable.

Plan and execute branded pop-ups, conferences, dinners, and activations end-to-end. Build timelines, coordinate vendors and staffing, manage day-of logistics (check-in, filming stations, swag), capture learnings, and support attendee experience and pipeline growth. Travel to on-site SF events and handle setup, teardown, and attendee support.

Support growth lead by launching and optimizing paid campaigns across major ad platforms, conducting keyword and bid management, running A/B tests, managing influencer and affiliate operations, coordinating agencies/vendors, and analyzing creative and performance metrics to improve CAC and efficiency.

The Growth Marketing Specialist will execute and optimize paid campaigns, manage keyword strategies, run A/B tests, and support affiliate programs and influencer outreach.

Own and grow HeyGen's developer community across hackathons, meetups, and online channels. Run events end-to-end, manage Discord/Reddit/GitHub, build advocacy and ambassador programs, capture developer feedback for Product/Engineering, and measure community health.