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Creates AI-generated videos for campaigns, platform demonstrations, social media, and internal projects from concept through final cut. Builds HyperFrames and HeyGen workflows, uses generative video models and advanced prompting, develops reusable prompt libraries, and creates hooks and content variations. Writes concepts, shot lists, storyboards, and prompts; edits footage in Premiere, After Effects, and CapCut; exports content for multiple platforms and aspect ratios; and tracks trends and model developments.

Leads HeyGen’s strategic partnerships function, securing distribution, API, OEM, embedded, licensing, and revenue-share deals with major technology and AI companies. Owns partnerships from sourcing through negotiation, launch, post-deal growth, and co-marketing. Develops partnership strategy, builds the API partner program, collaborates with Product, Engineering, Legal, Finance, and Marketing, represents the company externally, and eventually hires and manages a partnerships team.

Own HeyGen’s marketing website from concept through production, including landing pages, pricing, signup flows, and responsive experiences. Partner with Growth, Marketing, and Web Engineering to develop hypotheses, ship A/B tests, analyze conversion and activation metrics, and iterate. Create compelling visual concepts, maintain design systems, and use AI-assisted coding tools such as Claude Code or Codex to prototype and deliver production-quality web experiences.

Build and lead HeyGen’s enterprise marketing function, developing an ABM strategy for strategic accounts and partnering closely with Enterprise Sales. Create targeted campaigns, executive programs, personalized experiences, and buying-committee engagement initiatives. Use product adoption and account signals to identify opportunities, support complex sales cycles, and influence pipeline and revenue. Establish measurement systems, scale successful programs, and eventually build a high-performing team, operating with an AI-native approach.

Lead design and operation of inbound and product-driven revenue systems: capture, enrich, score, and route leads; integrate product usage data with GTM workflows; rationalize GTM tooling; ensure sales receive decision-ready context and that workflows scale and remain auditable.