Manage client relationships and execute email and SMS retention strategies for eCommerce brands. Oversee campaign production, segmentation, automation, reporting, testing, list growth, and deployment while collaborating with creative teams. Analyze performance and recommend strategies to improve customer lifecycles, retention, and profitability. Coordinate projects involving triggers, transactional emails, and special campaigns while maintaining current knowledge of industry practices and technologies.

Own paid social growth strategy and performance for a portfolio of direct-to-consumer brands spending $500K–$1M monthly. Develop revenue, profitability, audience, creative, landing page, and offer-testing strategies; oversee execution resources; audit ad accounts; analyze financial and performance data; lead client communication; and provide reporting through platforms such as Triple Whale and Northbeam. The role requires independent judgment, strategic recommendations, and accountability for growth, retention, and execution quality.