Own and coordinate go-to-market strategies for product launches, aligning Product, Marketing, Sales, Customer Success, and Operations. Develop positioning, enablement materials, pricing/packaging recommendations, track adoption and revenue impact, and optimize future launches. Support training, playbooks, competitive insights, and cross-functional communication.

Drive adoption and add-on revenue for PrismHR among HROs and their SMB clients by creating and executing outreach and demand-generation programs, managing a sales pipeline in Salesforce, collaborating with Sales Engineers, Marketing, and Customer Success, presenting quarterly business reviews, analyzing program metrics, and providing product feedback to the product team.