Leads full-cycle recruitment for U.S. and Canadian positions, including sourcing, screening, interviewing, offers, references, and background checks. Develops job advertisements, candidate pipelines, and talent pools; manages applicant tracking records; partners with hiring managers; advises on talent trends; supports employer branding and candidate experience; provides recruiting analytics; and improves recruitment processes.

Plans and executes B2B marketing campaigns across email, social, paid advertising, content, PR, and internal communications. Creates content, manages vendors and budgets, updates the website, supports digital and in-person events, tracks and optimizes campaign performance, contributes to marketing strategy, and mentors junior team members.

Executes B2B digital marketing initiatives across email, social media, lead generation, and nurture campaigns. Monitors and qualifies inbound leads, manages HubSpot workflows and CRM data, coordinates with Business Development, develops campaign content, and analyzes performance metrics. Supports email strategy, reporting dashboards, audience targeting, marketing automation, webinars, conferences, and continuous process improvement.