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Lead Nourishs Growth Marketing function end-to-end: set D2C strategy, manage media buying across channels, own a nine-figure media budget, hire and develop a growth team, build scalable systems and processes, and collaborate cross-functionally to drive patient acquisition and retention.

Lead and execute the Revenue Strategy roadmap to maximize revenue collection, manage P&L, build 0->1 operating infrastructure for new products and partnerships, establish KPIs and dashboards, drive cross-functional alignment, and hire and manage a large internal and external team to deliver an exceptional insurance-navigation patient experience.

Lead end-to-end lifecycle marketing strategy and execution for patient journeys, building 0-to-1 programs across email, SMS, push, and product. Design experiments, own data and reporting, run A/B tests, build segmentation and personalization, and partner with Product, Data, Engineering, and Creative to improve retention, LTV, and CAC efficiency.