Director, Growth Marketing

Posted Yesterday
Easy Apply
Be an Early Applicant
New York, NY, USA
In-Office
Senior level
Artificial Intelligence • Healthtech • Software • Telehealth
Our mission is to improve people’s health by making it easy to live a healthy lifestyle.
The Role
Lead Nourishs Growth Marketing function end-to-end: set D2C strategy, manage media buying across channels, own a nine-figure media budget, hire and develop a growth team, build scalable systems and processes, and collaborate cross-functionally to drive patient acquisition and retention.
Summary Generated by Built In
About Us
Health is the most important thing in life, and the American healthcare system is completely broken - poor outcomes, high cost, bad patient experience. We're building a new system from the ground up.

Our mission is to improve people’s health by making it easy to live a healthy lifestyle.

Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.

In 2026 we raised a $100M Series C, bringing total funding to $215M. The round was led by Menlo Ventures, with participation from Thrive Capital, Index Ventures, J.P. Morgan Growth Equity Partners, Maverick Ventures, Y Combinator, BoxGroup, Atomico, Daybreak, and Operator Partners.

Learn more about our Series C here: Nourish Blog, Bloomberg, Fierce Healthcare, Digital Native, The Pulse Podcast.

This is not a job for everyone. We hold an extremely high bar because we believe talent density is our biggest competitive advantage. We're looking for people who actively choose hard, ambiguous problems, who run toward unglamorous work, give and receive candid feedback, and bring relentless resilience without the ego. Our work is important, but we are not self-important. We do this because we’re solving one of the hardest problems in the world, and the problem matters. If that's you, we disproportionately reward it.

About the Role

D2C marketing is the #1 input to Nourish's growth today. As the leader of our Growth Marketing team, you'll own the full function end-to-end: strategy, execution, team, and the operating model.

You'll report to our Head of Growth & Marketing and lead a team of 4 existing full-time channel managers across several channels (and continue to grow the team). You will fully own our 9-figure media budget and be responsible for growing our existing channels and expanding to new ones. You'll work closely with peers across Creative, Product, and Strategic Finance, and more to continue to grow patient acquisition at Nourish.

This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local or open to relocating. We work a hybrid schedule with 3+ days per week in the office.

Key Responsibilities:
  • Set and drive Growth Marketing strategy: Define overall growth strategy and ensure it flows into roadmaps and priorities at every level. Own D2C target-setting and mix allocation.
  • D2C performance: You’ll be responsible for setting and achieving D2C growth targets, including day-to-day and week-to-week media buying tactical strategy.
  • Lead and grow the team: Manage and develop our growth marketing team (currently 4 FTE, 2 freelance). Own org design, resourcing decisions, hiring, and coaching top talent.
  • Build systems that scale with complexity: Design and evolve the growth marketing operating model, systems, and processes that support continued rapid, efficient signup growth as the function becomes more complex (new channels, new audiences, and managing to marketplace dynamics).
  • Work cross-functionally to support Growth: Partner closely with leaders across the business, including Creative, Product, Strategic Finance, Corporate Strategy, and more.
We’d love to hear from you if:
  • You have 7–9 years of experience in growth or performance marketing, with hands-on ownership of digital and offline channels.
  • You've managed meaningful paid budgets (8 figures monthly or more), ideally having scaled them 3x or more over the time you managed them.
  • You’re a first principles thinker with strong instincts for impact. You can build a growth strategy from scratch and prioritize ruthlessly across levers. You use impact to prioritize ruthlessly, for both yourself and your team, and have strong instincts for where to focus.
  • You're an extremely strong analytical problem solver. You're data-driven by default and skilled at root-cause diagnosis. You go from data → insight → action quickly and have a strong sense for when a metric needs investigation.
  • You are a talented people leader with a track record of building and managing high-performing teams. You have sharp discernment for team and individual performance and are a strong coach.
  • You can lead and influence across teams: low-ego, strong POV loosely held, comfortable driving complex decisions with multiple cross-functional stakeholders in the room.
  • You thrive in high-growth, high-stakes environments where you're expected to deliver results, and you're excited to be both the strategic layer and the person still close enough to the work to catch what's off. 
More Information

The Nourish Bar

Our Values

Why Nourish Exists

How We Work

Comp Philosophy

Benefits

Please note that you must be legally authorized to work in the U.S. for this position. 
 

Skills Required

  • 7-9 years of experience in growth or performance marketing
  • Hands-on ownership of digital and offline acquisition channels
  • Experience managing large paid budgets (eight figures monthly / 9-figure media budget)
  • Proven ability to scale paid budgets (e.g., 3x growth)
  • Strong analytical problem-solving and data-driven decision-making
  • First-principles thinker with strong prioritization instincts
  • People leadership experience: hiring, coaching, org design, and managing high-performing teams
  • Ability to lead and influence cross-functionally with low ego and strong judgment
  • Comfort and track record in high-growth, high-stakes environments
  • Based in or willing to relocate to NYC; hybrid schedule with 3+ days/week in Flatiron office
  • Legally authorized to work in the U.S.

What the Team is Saying

Marina
Guillermo
Tommy
Sarah
Nick

Nourish Compensation & Benefits Highlights

  • Healthcare Strength Medical, dental, and vision insurance are listed for full‑time Registered Dietitians under a W‑2 model. This provides standard employer coverage within a telehealth setting.
  • Leave & Time Off Breadth PTO and paid parental leave are included, with materials citing around 20 days of annual leave. Full‑time eligibility for RDs is attainable at a relatively modest weekly session threshold, broadening access to these benefits.
  • Wellbeing & Lifestyle Benefits Perks such as a learning and development allowance, home‑office allowance, wellness stipend, and an in‑office lunch stipend are called out. Flexible, remote work is also emphasized as part of the overall package.

Nourish Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: New York, New York
315 Employees
Year Founded: 2021

What We Do

Nourish is the country's largest dietitian-led metabolic health clinic. We’re an AI-native digital health system matching patients with 10,000+ Registered Dietitians, physicians, medications, lab testing, and AI agents to deliver insurance-covered care across all 50 states. Founded four years ago, we've completed millions of appointments, tripled year-over-year, and partnered with health plans covering 200M+ Americans across 250+ health systems.

Why Work With Us

Health is the most important thing in life, and the American healthcare system is completely broken. Nourish is building a new system from the ground-up. We hire people with grit, ownership, and heart; people that love solving hard problems, move fast, think from first principles, and push each other to grow.

Gallery

Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery
Gallery

Nourish Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our team is a mix of both remote & local (in NYC - soon to also be in SF). For NYC-based roles, we encourage people to come in to collaborate, have team lunches, and join fun happy hours but you to choose the setup that works best for you!

Typical time on-site: Flexible
HQNYC HQ

Similar Jobs

Nourish Logo Nourish

RCM Associate

Artificial Intelligence • Healthtech • Software • Telehealth
Easy Apply
In-Office or Remote
2 Locations
315 Employees

Nourish Logo Nourish

Strategic Account Manager

Artificial Intelligence • Healthtech • Software • Telehealth
Easy Apply
In-Office or Remote
2 Locations
315 Employees

Nourish Logo Nourish

Director of Revenue Strategy

Artificial Intelligence • Healthtech • Software • Telehealth
Easy Apply
In-Office
New York, NY, USA
315 Employees

Nourish Logo Nourish

Senior Recruiter

Artificial Intelligence • Healthtech • Software • Telehealth
Easy Apply
In-Office
New York, NY, USA
315 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account